Digital Marketing Titan – Flaw Of Corporate Websites

The strength of corporate websites are carried in their brand recognition.  Visitors easily know how to search for the corporate name which allows these sites to receive a massive amount of traffic.  While this has a positive result it’s also one of its hidden flaws.  Since these sites easily obtain traffic, inside the corporation the first thing that marketers tend to do is put all types of content on the website with no strategy.  The thought process is to use website pages as repositories instead of messaging platforms.

When a corporate website starts to be used as a repository the site gets to a place where it’s unusable.  There’s no clear navigation path for the users of the site because the site will show signs of sporadic documents and links.  The site will get so large that the people maintaining the site will be unable to keep it updated due to pieces of content going unnoticed.  The website is no longer for giving a marketing message but to share documents as a support platform.

Weekend Digital Warrior – Don’t Be Discouraged

Don’t give up on your blog; it’s really easy to get discouraged.  Blogs have one of the best returns in regards to being indexed by search engines but it’s difficult to continue writing content.  Staying motivated is one of the challenges that you will have to fight through.  If you can fight through the day to day grind of producing excellent posts for your readers you will be ahead of your competition.

If you are having difficulty with writing your posts start them the day before.  This will allow you to come back throughout the day and modify your post until you have it exactly the way you want it.  You will see that it’s a lot easier to take a break and come back with a fresh mind and see issues that you could see before.

Weekend Digital Warrior – Blog Posts Are Like Franchises

Think about your blog posts as entry ways to a forrest of valuable content to your consumer.  Each post allows them to get one step closer to something that will change their life for the better.  This will help you figure out what you should be writing about in each post.  If the post does not help the reader get one step to accomplishing their goal do not write the post.  Blogs have an  advantage over regular websites because you can build a mountain of supportive content.  The content can be short or as long as you want it to be but it all will tie back to one common goal.

A blog post is like a fast food franchise on a certain street.  If you drive further down the road long enough you will find that same restaurant just on another street.  Each one of the restaurants has the same purpose; to serve you the food that you desire.  Your blog posts do the same job, they serve content that your reader desires.

Weekend Digital Warrior – Measuring Posts

Use your posts as measurement systems to account for who is reviewing your blog.  You can determine how successful your blog is becoming by interactions with your followers. Your blog followers will give you a hint to the type of content that they like.  Content that is of interest to your followers will get some type of response, whether it’s positive or negative.

A simple strategy you can use with your blog is once you write a post that gets a good response continue to build on that post. Write another post that is a follow up to the first post maybe going into more detail.  If the second post gets as much response as the first one you know that you are on to something.

Weekend Digital Warrior – Blog Your Heart Out

Blog your way to success by focusing on consistently talking about related information.  Build upon your last blog post to educate your consumer on the benefits of your product or service.  You are trying to position your product or service as the solution to the problem your consumer is having.  While you are positioning your product you are also using your blog as the information mechanism to supply the answers.

You are trying to put your blog in your consumers mind as the first place to look for answers on a specific topic.  Once you have established your blog as a place for dependable answers you don’t have to worry much about SEO.  Users will look for your blog by name due to other users sharing the information inside of the blog.  At this point you are creating your own blog brand; the conceived notation of value in your consumers mind.

Weekend Digital Warrior – Online Theory And Experience

With online platforms it’s easy to make assumptions on how something might work.  Without truly testing the platform you are pretty much depending on theory.  Theory can be the downfall of online strategies due to a lack of knowledge or past experience.

You need to rely on your actual experience when trying to build your web properties.  Achieving success online sometimes takes the ability to deviate from the general advice that is scattered in books and every other website on the web.  There is no one solution to fit every website on the internet. Use the advantage of your product or service and figure out how to use it to build a loyal online following.

Weekend Digital Warrior – Blog Subscribers

When working with your blog you may have a little trouble capturing analytics.  Since blogs have the ability to capture subscribers many of your users may view your posts directly from their inbox.  With your users viewing the content through the inbox you won’t be able to see who has viewed your posts in the analytics.  This will give you a false sense of who or if anyone is looking at your posts.

Subscribers are the most powerful users of your blog.  Keep pushing and keep creating content because these users are waiting to hear what you have to say.  They are committed to your blog and it’s purpose so don’t let them down. Use your blog as a canvas to paint a picture of the capabilities that your product or service can provide to your subscribers.

Weekend Digital Warrior – Repeat Your Online Message

When you are working on a campaign you must repeat it over a set amount of time.  You have to give your campaign truly a chance to run to give possible consumers time to find your message on their desired platform.  The internet may be available twenty-four hours a day but your consumer isn’t online that much.  Users will access your content at different times depending on their schedule.  Don’t assume that they are using a cell phone verses a computer or tablet.  Many times a consumer has at least two of these devices available to them.  This is why the discussion of website versus mobile is still a hot topic, but in reality you try to build your sites to work on any platform regardless of the hardware a consumer is using.

Whatever your message is that you are trying to communicate online it should be easily duplicated.  It shouldn’t matter if a user sees your message on a social platform, your personal website or in a google ad the message should be the same.  The reason you want it to be the same is to re-enforce what you want the consumer to remember.  The message should be short and easy to comprehend or explain to someone else.  If the message cannot be easily repeated you don’t have a good message.

Weekend Digital Warrior – Cheesy Tag Lines

So you’ve got the site design that you believe will change the way you do business online.  The colors of the site are what you imagined, the designer did a great job putting things together.  The meta tags are in place with the alt tags included behind each picture.  Now you face one of the largest tasks in getting consumers to find the site of your dreams.  When you dreamed of owning your own site you weren’t aware that you had to become a marketer.  You don’t know where to begin; you see all kinds of sites with cheesy tag lines online.  Should you make cheesy tag lines for your site?  Do these cheesy tag lines work?

One mistake to avoid is copying the strategy of using slick marketing tag lines.  You want to give your visitors a sign of confidence when they are visiting your site.  Remember the words that you use on your site determine the quality and value that a user perceives.  Think of cheesy tag lines like an infomercial you see in the middle of the night with the guy who is talking extra fast.  How many things have you purchased from an infomercial like this?

Weekend Digital Warrior – Your Blog

Remember when you were excited about the blog that you created?  Now it seems like you are running out of things to talk about and no one is listening.  Don’t forget about the reason you started your blog to begin with.  You wanted a platform to express the things that you enjoy with others who have the same passion.  Don’t get trapped in the focus of watching the analytic data like a hawk.  When you focus on the analytic data you start to write for the wrong reasons.  The fun approach you take to your blog writing will disappear because you will become something that you didn’t intend to be.

Continue to write your blog posts as if you are talking to a friend in the room with you.  Don’t try to write from the stand point you want everyone to like your posts.  Be true to your posts because this is what makes you unique.  Your thoughts are what make you truly special and separates your blog from the other blogs that are online.


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