So the fan page is still moving ahead with full steam. One thing that I didn’t expect is for the fans to start contacting me that are local. I’ve had multiple people stop me and say they would like to purchase a pen. I thought that most of the purchases would be online since we are in a digital time. I was completely wrong at the moment, the people who have come to me said they prefer to purchase face to face.
Now that I know face to face is very important in the purchasing funnel for my pens I need to figure out how to handle it better. How does my fan page fit into this? Should I only use the fan page to show the pens that I’ve made for my face to face customers with the intent of getting more local customers? At the moment I’ve only had one customer who lives in another state. I think it’s most likely because of the trust relationship that I’m still trying to build with people who don’t actually know me.
A process for your fan page is probably the most important thing to build if you don’t have one. It becomes even more important when multiple people are supporting a fan page. You want to have some consistency in the way the posts sound to your fans. People tend to type in the same manner in which they talk. If you have more than one person working on your fan page monitor the tone and measure the engagement to see what works best depending on who posts the information.
You may also notice certain fans flock to the tone they associate best with. A tone can be used for only a post with a certain message or to engage a certain fan type.
Even when you feel like you have the answers to everything you find out quickly that you don’t. The Facebook fan page is quickly approaching 200 and I learned it may be a little too soon. With the additional fans comes a lot more interaction. In a span of an hour I had a lot more question than I ever had. No complaints from me though, it goes to show that people like good pens.
One way that I got the fans so quickly was through promoting a Facebook post. Under each post you should see a button that says “Promote Post”, click the button and your budget amount and the Facebook will take it from there.
Good online marketing companies plan their Facebook strategies around a product or event. Microsft is no exception to the rule, this week on the Microsft Facebook fan page they shared many posts supporting the new Xbox. With the announcement of the Xbox One Microsoft took this as an opportunity to display some of the new games that are available only on the Xbox One.
Even though they did a good job on promoting the Xbox One on the fan page I believe they almost went a little overboard. There were multiple posts in a row about the Xbox One. There should have been some other posts to break up that content because Microsoft builds more than just the Xbox.
I love the city that I live in but when it comes to the Wichita River Festival fan page they fell short. With a little over 15,000 fans for an event that comes once a year that’s not bad. What is bad is when you don’t use any pictures in posts to gain the audiences attention. I understand that the festival was coming to an end but it was like they stopped a little too soon. I’m not sure how you miss taking pictures of a concert and fireworks to show to your fans.
How about a wrap up picture gallery this week that shows some of the events that weren’t posted? Everyone likes fireworks so maybe just one picture behind the scenes would be impressive. Somehow the People of Riverfest fan page had fireworks pictures. Hmmm….
There’s a place around the corner from my house called “Curleys”. The only reason that I know that it exists is because I was at the ATM yesterday and happened to see a truck parked in front of me with “Curleys” on the side. Right next to the truck there was a little sign in the grass that said “Now Open” with an arrow pointing to Curleys. To give you a better view into the situation Curleys is in a building that sits behind a couple of other buildings. I can tell you the building has been multiple other restaurants prior to Curleys. None of the businesses were successful because of the location. Will Curleys be any different?
The situation that Curleys is using for its promotion is what many online businesses do for Facebook. They sink a lot of time in preparing the physical business but slack on the online Facebook promotion strategy. Even though I saw the sign and truck for Curleys most likely I still won’t go there. So what does this have to do with your Facebook fan page? Facebook fan pages are viewed in the same manner, people won’t go there unless they already have an idea of what it’s about.
Don’t be a Curley, make a Facebook ad and give it a fair amount of time to run. You truly need to promote if you are going to build a fan following.
The MAC cosmetics Facebook fan page is being used as a teaching platform for ladies. MAC posted a video in May of a woman showing the techniques she uses to put on her make-up. She’s teaching women how to take care of their skin with the make-up. She’s not pitching any of the products in a blunt way but she occasionally mentions the products number. She tries to keep the focus on the consumer in this video. This is a great example of giving a fan a reason to keep coming back to consume the Facebook content.
So the strategy is working that I’m using to collect Facebook fans on my page. I haven’t changed anything since I started using the small ad to collect fans. If you remember from my first blog post my budget is $2 a day or basically $60 per month. The key is to have patience and don’t rush and try to get a flood of new fans all at once. The more you rush the quicker you will find yourself in a bloated financial campaign with minimal results.
I wanted to give an update on the offline test that I blogged about a while back. If you don’t remember, I sent two pens out to see if the recipients would talk about the pens on their personal Facebook page. Neither one of them posted anything on their personal pages but I did get some other types of actions. One messaged me in a Facebook private message and asked for me to make a pen as a gift for someone else. The other person gave me a phone call and said they would tell everyone about their pen and they loved it. I call this a fare trade; I handed out a pen in exchange for a personal reference.
I looked back at the fan count during the time I wrote the offline test blog entry and I was at 80 fans. Since that time I picked up 40 new fans to get to 120 today, that’s not bad.