Make a fan page process for tracking tone
A process for your fan page is probably the most important thing to build if you don’t have one. It becomes even more important when multiple people are supporting a fan page. You want to have some consistency in the way the posts sound to your fans. People tend to type in the same manner in which they talk. If you have more than one person working on your fan page monitor the tone and measure the engagement to see what works best depending on who posts the information.
You may also notice certain fans flock to the tone they associate best with. A tone can be used for only a post with a certain message or to engage a certain fan type.