What Wichita seems to have is a ton of restaurants to visit. There’s a new place to try for any type of food that you are looking for. The issue is that eating gets old if that is all there is to do. So Jhasmal will close that gap to be the one stop shop to find the event for the evening.
There’s nothing truly like the site that I’m working on. The potential in this market is huge, I’m just ready for the site to come back online. I’ve sent a proposal to the vendor that I’ve purchased the site from. I told him that I would be willing to wait until the end of the month for his developer to have the site fixed. If they can’t fix it by the end of the month I will have my own developer fix the site.
I don’t want to walk away from this site design because I know it’s the right solution for what I want to accomplish.
This morning it just came to me, “What are you doing in Wichita tonight?”
That’s the tagline that I will use for Jhasmal.com for everything. This will help me to create the hub that I’m looking for on the website. It’s a question that I’ve heard many times over the years and the answer is always the same, “I don’t know”. There’s no reason not to know what is available for a person to do when they come to Wichita.
Using the generic tagline lets me have as many items that I want on the site. Nothing is too specific so I can have a broad range to hold the gambit of what all might be going on in a week or even an entire month.
So there’s no update on the issues with jhasmal.com being resolved. During this time I’m jotting down notes of potential things to do when the site comes back online. I’ve decided to use the money that I have budgeted for marketing to go obtain the musicians that want to be exposed around Wichita.
I don’t want to waste money on advertising to get site visitors, that seems to be a complete waist at the moment. Most sites that I’ve visited over the years were sites that someone else told me about. When I first started going to ebay back in the days it was because I saw an online news story on CNN. It wasn’t because I saw it on a Google or Yahoo search engine.
Remember when ebay ran commercials a couple of years back? Those commercials didn’t entice me to do anything that I wasn’t already doing. I had already knew about ebay way before those commercials. Ebay was such a powerhouse at that time I’m not sure why they thought those commercials would make a difference in their marketing strategy.
I always try to understand what other companies are trying to achieve by their approaches and see if there is something I can use from their strategy. What I learned from ebay is the people who are interested in the service you are providing will find you through a friend, coworker, or a family member. Websites spread rapidly so someone will find out in a matter of weeks, at the longest around a month.
This morning I got some tough news about my website from the support team. They are willing to fix the issues that I found but not sure how long it may take to correct them. This is a tough spot to be in but I’m willing to wait at least a month if they can correct the bugs. I believe jhasmal.com is the right site for what I’m trying to accomplish.
This is slowing me down but honestly it’s just a bump in the road. This allows me to figure out the strategies that I will use to compete against 360wichita and Barleycorns. They are both contenders in their own ways but there are holes that I feel that I can exploit.
Moving over these minor issues is part of the game. Right now my true issue is that I have a site page with nothing on it. I want to move as fast as possible once the site page comes back online. A strong strategy is what will get jhasmal.com past the other sites in the space.
One of the strategies or questions that I’m asking myself is how can I create noise in this space? The more noise I can create the better it will be for my site. Noise is what creates curiosity, which leads to interest, which leads to someone going to view the site that’s making the noise.
This blog is one of the strategies for creating noise, its soul purpose is to create awareness for online marketing. It’s the perfect platform to step through the process of how jhasmal.com will take over the space. It’s an online blue print of how to take a site and move it through the different stages of competition.
So in the world of websites outages do happen. I didn’t expect for it to happen to my site so soon. Since I’m still in the early stages of my site marketing it’s not that big of a deal.
The issue that I had is I wasn’t contacted to let me know the site would be
unavailable so I had a Facebook ad running that was pointing to the home page.
Luckily I try to check jhasmal.com every morning when I’m getting ready for work. This is how you gain real world experience or lessons. This is an item you won’t find talked about in a book.
So I Googled my name because I wanted to see how fast Google would pick up on my site has changed. It literally took it a week to get rid of the old jhasmal.com and replace the search listing with new text.
Even though I’m still working through the bugs with the individuals who built my site I have a good feeling about it.
To keep things moving forward I’ve started marketing to bands around Oklahoma and Wichita. I need to get content into the site so I need to get at least three per month to make the site have any value.
I’m not really ready to push the site out to the general masses yet but I want to work on setting up some pages for the search engines. Today I visited the perfect event in Wichita called Chalk Fest 2015. So I entered the event myself into the events website. You can check it out by visiting the link below. The intent here is to start giving the search engines some pages where they can understand the site is about Wichita.
What I’m trying to do with this strategy is slowly get links out there where people can come across them somehow. I’m not worried about being in the top 10 of Google page results. The more links I start getting out there the chances increase of someone posting them on their page. I don’t really care if it’s for social or a normal web site.
When you are working with a website that someone else has built never assume that it works they way it should.
I’ve got over 15 years of experience working with agencies who have built our corporate sites and there are always bugs. Jhasmal.com is no different, I started testing some things last night and found a couple of problems. I’ve sent some notes to the builder to have them resolve the issues.
If you decide to go down the route of having someone build a site for you make sure to check into their support program. If you are new to websites its going to be difficult for you to understand everything in the site behind the scenes. Sites can be complicated and you need to be able to ask questions.
It seems like it has been forever since I’ve had some time to write on my blog. Life is keeping me busy but I need to make sure to always carve out some time for my digital projects.
I switched jhasmal.com to be something completely different now. I live in Wichita,KS and I’m tired of trying to find things to do for fun. I want a place that is only local to my area to keep track of events around town.
To accomplish the task I purchased a quick site off eBay so I could focus on what I do best – online marketing. I’m going to spend the month of August working on attracting users to list their events on the site. I’ve got an idea of what types of event posters I want to target. I’ll share that in a later post.
I’m hoping a month is enough time to at least get three to six people to sign up. If I get any number higher that’s a bonus. If I can keep in that range every month until December I’ll feel like it is a success.
Sometimes I catch myself up working late at night trying to keep up with the demands of a corporate website. Sunday night was one of those days preparing a press release to be uploaded to the site for Monday morning. Something so simple still takes a little bit of time to get it ready. Press release loading never works without some type of glitch, the content management system (CMS) tends to have its own mind. How many times can I change the HTML and the CMS puts it back the way that it wants it to be? I can’t get frustrated, all I can do is laugh about it and figure out a way to deal with it. When the task has been completed I sense a little bit of accomplishment but I can’t waist time thinking about it because I have plenty of other things to take care of.
Cheers to the press release that challenged me today at work, I think that I won the battle today but preparing myself for the one tomorrow. Another press release awaits me, hopefully I will be the victor.