Components are the next phase of corporate website building. If you think about a web page as holding pieces you can fully understand how components work. The web page is just a container and a component is what makes up the page. A component can be a picture, sentence or a paragraph of text.
It’s really hard for people to grasp component thinking because web pages have been so basic for many years. I still have trouble explaining componentization within the company that I work for. One of the techniques I try to use is showing a component on a page and then trying to explain to them why using a component is better.
One of the sites that I just finished that is component based is defense.txtav.com. Even though the site looks static it has the ability to be changed based on who is viewing the site. So an example would be “Person A” comes from a banner advertisement on the home page and they see a main image and text that matches the banner advertisement. “Person B” comes from an email link and they see something completely different that matches the email.
It has been a little over a month since I started running ads on Facebook looking for musicians to add their events to jhasmal.com. It’s a slow painful process watching to see if I receive any clicks and also how much it will cost me each day. I knew that this wouldn’t be an overnight success kind of online marketing effort but I didn’t think it would be this tough. My daily budget has been $3, it may not seem like a lot but it is to me when it comes out of my personal finances. I’m getting two to three clicks per day from this budget which I’m starting to understand is no where near the amount of volume that I need.
I need to rethink my approach when it comes to marketing the site; I’m not sure what it’s going to be though. I truly don’t feel like I’m getting enough value for the amount of money that I’m putting into this. I already know that I won’t let the ads run past December. Right at this moment I’m thinking about stopping them at the end of October.
The beauty of marketing is giving the customer a reason to act towards something they want or believe they need at a fair price. To follow the statement I sent an email to some musicians offering them the ability to post three of their events for free. This will allow me to see if the offer is strong enough to get a reaction from them. I’ll use this to gauge if the offer needs to be stronger.
This rule in marketing seems pretty basic but it’s actually difficult to figure out. I believe that I know what my offer is worth, but that doesn’t mean that others believe the same thing.
Things are a little slow, but I’m pushing on with a lot of hope that I can get this site up and running successfully. From the online ads on facebook I’m up to 5 paid visitors a day. These visitors are targeted visitors that I’m trying to get to start using the service. Patience is very hard, while trying to get these users enrolled. It hasn’t been one full month yet so there’s plenty of time for the site to start gathering users.
I will continue to push on and stay the course – following the strategy that I’ve laid out.
Getting ready to go out and see what’s going on tonight in Wichita. It’s a nice day to eat outside so hopefully we can find a spot with outside seating. Maybe I’ll find some additional events to capture on the website as well.
Submitted a sitemap for jhasmal.com so hopefully the search engines will review and capture additional pages.
Three days of facebook online ads focusing on collecting musicians in the local area. Currently there are no signups but this is one of those times I’ve got to stay the course. Marketing of any type is a numbers game, you have to figure out how many people you have to attract before you finally get a conversion. Currently I’m getting 2 clicks a day for every 600 times my ad is being showing.
It’s just a matter of time before a musician takes my offer on www.jhasmal.com. I have to be completely prepared once the offer is accepted; to deliver the best online marketing I can for the musician.
One of the hardest things about websites is being patient and letting the web strategy play itself out. I can get to a point where I’m so eager that I change directions before allowing enough time for something to happen. I find myself looking at the Facebook ads manager every day; I want to force users to click on my ads to www.jhasmal.com but I know that’s not possible.
Being able to pace myself is how I will keep from spending a ton of money when it’s not needed. I have to train myself to not look at the ads too much in a day. If I can get to a place where I only look at the ads maybe once in the evening before bed that will be good enough.
To assist in looking at the data I have both the Facebook ads manager and Google Analytics apps installed on my phone.
This weekend has been spent getting jhasmal.com ready to accept real users. To demonstrate the functionality of the site I have input some events myself. This helps users to understand what to expect when they put in their own events. The functionality is working pretty well, but I have seen one minor flaw in the approval process on the backend.
I started doing a little bit of online marketing by targeting musicians using facebook ads. The goal is to at least get one musician to sign up using this online advertising method. This will help me to gauge if this is going to be a good strategy going forward. Online marketing will be the strength that jhasmal has over other sites in the same local space. Slowly build the event user base by bringing in viewers at the same time will help level the marketing cost.
The way I will combat Google search engine results is by pointing my marketing efforts at events that are small. The smaller events that are only local to my area will be hard for Google to see (hopefully). The little guy who is playing down at the coffee shop doesn’t have a website, he’s telling his friends by posting on his facebook fan page at most. This guy is doing one show every two weeks at most so they aren’t putting in a lot of financial efforts into their gigs. Jhasmal will fill this void and provide some users to their show.
It has been easily the fourth time that my wordpress site has been rebuilt by the developer to fix some issues. I’m confident that it will be worth the wait so I’m doing my best to not be impatient. The latest fixes have been to resolve the issue of the paypal throwing an error at check out. The other issue was the user not be able to post a free event.
I want to be up and completely running before the end of this month (September). My goal is to have the most important site for displaying Kansas and Oklahoma events. Whenever someone thinks of any events in these two states I want them to think of jhasmal.com first.
I want this to work really bad… I know for it to be successful I’ve got to build a site with some serious value. The bells and whistles on a website mean nothing if there’s no value.
Okay, now I’m starting to get a little further finally. Jhasmal.com came online Monday, now I’m trying to work some of the kinks out. There still is a small issue with the paypal links and allowing an individual to post an event. Nothing like getting a huge error message when trying to complete the main transaction of the site.
I’m hoping to have these issues resolved before the end of the week. I would like to start next week off strong by having the site completely up and running. I’ll feel better once I have some event posters in the system and getting their events viewed by users. I created events at three different levels; free, $1 and $5. I’m not trying to get rich, I’m trying to do what I love to do which is work on my own website and make a living doing it. I want to help promote people with the skills that I have and enjoy it on my own time.