MAC uses Facebook fan page to teach
The MAC cosmetics Facebook fan page is being used as a teaching platform for ladies. MAC posted a video in May of a woman showing the techniques she uses to put on her make-up. She’s teaching women how to take care of their skin with the make-up. She’s not pitching any of the products in a blunt way but she occasionally mentions the products number. She tries to keep the focus on the consumer in this video. This is a great example of giving a fan a reason to keep coming back to consume the Facebook content.